The Q3 2026 data confirms what planners see quarter after quarter: radio commands the largest share of U.S. consumers’ ...

Explore the new College Basketball Fandom Index and discover the top markets for fan engagement in men's and women's programs ...

Nielsen data reveals Malaysia’s festive advertising trends, rising digital investment and consumer insights to help brands ...

Nielsen launches CMI Journey in New Zealand, revealing what drives consumer decisions across 30 categories and how 50+ media ...

This International Animation Day, we looked at the creators behind the most-watched animated shows of the 2025-26 TV season.

Game 1 of the WNBA Finals between Atlanta and Golden State delivered 1.76 million viewers on NBC on October ...

Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry – studios, distributors, content creators, rights holders, and brands – a complete, ...

August brought further stabilization in total TV viewing time. Poles spent an average of 3 hours and 31 minutes a day watching video content on TV glass—just 2 minutes less than in July and exactly ...

NEW YORK — September 16, 2026 — Nielsen today announced significant enhancements to its Streaming Content Ratings (SCR) product, which accelerates data deliveries from a once-weekly reporting cadence ...

For the third consecutive year, we are examining which Emmy-nominated titles and stars garnered the most viewing during the Television Academy’s eligibility window of June 1, 2025 to May 31, 2026. As ...

Another season of college football is underway, following a record-breaking year where viewers consumed more than 179 billion minutes across Nielsen-rated networks—a 9% increase year-over-year.