TK Maxx is centering its festive campaign on a fresh advert following the original ‘Festive Farm’ storyline from 2023.

Despite gains across food and clothing, Marks & Spencer admits its relaunched loyalty scheme faces hurdles around the ...

Influencers can unlock opportunities for brand building in B2B, helping businesses own the feed and grow their market share ...

Led by the Advertising Association, ISBA and the IPA, the state of the nation census for the UK advertising community will ...

The fast food giant wants to improve value perceptions after a difficult third quarter, with meal bundles and digital offers ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Boots is focusing on value and range this festive season, innovating its media mix and leaning into its new brand voice given the early success of ‘Give It Some Boots’.

Whether you work in B2B, B2C or something in between, it pays to treat the CEO like you would a B2B buyer when arguing for ...

Boots is focusing on value and range, innovating its media mix and leaning into its new brand voice given the early success ...

Led by the Advertising Association, ISBA and the IPA, the state of the nation census for the UK advertising community will return in March.

Adam Knox will lead the consumer tissue category at Essity, having spent 15 years working at rival Kimberly-Clark.

John Lewis brings out the big guns for the 20th edition of its Christmas advert, as the retailer looks to “help the nation” rebuild its gifting confidence.