The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...
A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...
Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...
Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...
Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.
Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...
Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform.
Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...
Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash ...
The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...
A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to ...