Generative artificial intelligence will eventually change the way organizations collect, analyze, and act on customer insights, Forrester Research says in a new report. But for now, only one-third of ...

Gong's platform innovations contextualize customer interaction data to provide automation, insights, and increased standardization at the organization level.

DXPs provide seamless access to digital experiences across multiple channels and devices so firms don’t have to rely on separate tools to manage content. This is the biggest benefit offered by DXPs, ...

Imagine that a recent call from a disgruntled client has made it all too apparent that there is a disconnect, or lack of alignment, between departments when it comes to CRM. According to the client, ...

Claravine has partnered with Slalom to create the Marketing Taxonomy Assessment to help companies identify gaps in their campaign taxonomies, create a strategic roadmap for data collection, and ...

LinkedIn has launched Lead IQ and enhanced Account IQ capabilities in its latest Sales Navigator release. Lead IQ summarizes LinkedIn data around prospects' experience, achievements, interests, ...

Push notification technology, first introduced by Apple in June 2009 alongside its iOS 3.0 iPhone operating system, have steadily become more important to company marketing strategies. Push ...

To encourage purchases from first-time visitors who appear ready to leave the site or product pages without making a purchase, Princess Polly is using Nosto to deliver personalized pop-ups with a 10 ...

Mediaocean, an omnichannel advertising company, is acquiring Innovid, an advertising software provider, for about $525 million. As part of the deal, Innovid will merge with Flashtalking to create an ...

Paytronix's new features expand throttling capabilities, enabling restaurants and convenience stores to set customizable lead time constraints around delivery timing, order preparation, limits, and ...

Yet if AI vendors—and this includes CRM vendors—are not practicing responsible AI innovation, they risk holding back AI’s far-reaching potential. AI applications are revolutionizing sales training, ...