Welcome to The Outline, Design Week’s weekly roundup of the stories you might have missed. This week, HOW+HOW turns up the volume on its own brand, ZMMA and Nissen Richards Studio team up to reimagine ...
FutureBrand is a global brand-led strategy and design company. For more than 25 years, we have helped businesses address complex brand challenges through the rigour of brand strategy and the ...
Those of you of a certain age (like your dear writer) may remember cars that were once commonly seen in holiday spots and densely packed resorts along the Mediterranean. These cheap, light and fun ...
Branding agency BrandOpus has developed the brand positioning and corporate identity for Hovis Bakeries following the completion of Allied Bakeries' acquisition of Hovis Group.
Only has rebranded Cambridge Audio, the much-loved British hi-fi brand founded in 1968. The Manchester-based studio, co-founded by brothers Daniel and Matthew Tweddle, started working with the company ...
The humble tagline is in demand again. In the past year, my teammates and I have seen the tagline’s resurgence in RFPs across the board, from pharmaceuticals to footwear – like a long-lost relative ...
The Glasgow School of Art (GSA) has published its 80-page Strategic Outline Business Case Addendum (SOBCA), setting out the future trajectory for Charles Rennie Mackintosh’s masterpiece. The document ...
Pearlfisher’s Natalie Prout examines how Apple Music turned sound into a tangible mark - and why the strongest identities are ...
Global brand design agency Further has created a new identity for Trustpilot, transforming the platform’s iconic star rating ...
This summer saw an alarming rise in AI-generated posters and flyers for fêtes and community events. We challenged nine ...
Amstel has introduced an updated global visual identity featuring bespoke bridge-inspired typography, a modernised crest, and ...
Almost every commercial image created today passes through post-production, yet the discipline itself rarely receives the visibility, recognition, or financial valuation it deserves. Retouchers remain ...
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