Bob's Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content where the brand ...

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company's sales are from loyalty program ...

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...

Editor’s Note: For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy, according to Chief Marketer Network ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Facing an uncertain economic climate and wobbly customer sentiment, marketers are collectively tightening their belts and allocating more digital ad spend toward lower-funnel campaigns.

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.

Queer dating app Grindr releases the second season of its queer history lessons content series "Daddy Lessons," a content marketing initiative that works to de-stigmatize the app.

Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light's new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling.

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into ...