As AI transforms advertising, Jessica Saunders of Eyeota explores why flexible data partnerships will be essential to connecting today’s workflows with tomorrow’s AI-powered platforms ...
Campaign from the Brand Creative Studio and Mother dramatises the moment a show becomes the one you can’t st ...
Taking fandom seriously, understanding your audience and adding value back into the sport are three essentials for commercial success in women’s sport ...
Campaign is celebrating the Power 100 members making waves in their sectors. For the final instalment, it’s the turn of the newcomers to the list.
Lynsey Atkin, founder and partner at Baby Teeth, and Mark Elwood, chief creative officer at AMV BBDO, critique a selection of festive ads.
Tati Lindenberg, Unilever's chief marketing officer for global homecare brands, explains how agency “bias” can creep in and why she welcomes new voices.
Have big sports sponsorships had their day? That’s the question Campaign is asking this week after one of sport’s longest-running sponsorship relationships is coming to an end.
BT, Skittles and WWF have been shortlisted for Radiocentre and Campaign’s Audio Ad of the Year. Who wins? You decide.
Campaign is celebrating the Power 100 members making waves in their sectors. Today, it’s the turn of marketers working in food retail.
Kathryn Turner, M&S Food’s director of product development, has become an unlikely social star by taking people behind the scenes and turning product development into something people actively watch.
According to the FTC, the scheme has allegedly illegally extracted more than $20bn from “unwitting” ...
Oneworld launches improved online booking facility. Oneworld, the alliance of airlines including British Airways, Qantas and American Airlines, is launching an impr ...
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