As AI transforms advertising, Jessica Saunders of Eyeota explores why flexible data partnerships will be essential to connecting today’s workflows with tomorrow’s AI-powered platforms ...
Campaign from the Brand Creative Studio and Mother dramatises the moment a show becomes the one you can’t st ...
Taking fandom seriously, understanding your audience and adding value back into the sport are three essentials for commercial success in women’s sport ...
Campaign is celebrating the Power 100 members making waves in their sectors. For the final instalment, it’s the turn of the newcomers to the list.
Licensing deal includes a campaign with in-store ads and a live experience in Covent Garden.
Shaw left the7stars a year ago. by Ben Bold. Sign In ...
The win follows a competitive pitch. by Charlotte Rawlings. Sign In. Login to access ...
The gambling brand spends $60m (£44.7m) on media in the UK, according to COMvergence.
Lynsey Atkin, founder and partner at Baby Teeth, and Mark Elwood, chief creative officer at AMV BBDO, critique a selection of festive ads.
Tati Lindenberg, Unilever's chief marketing officer for global homecare brands, explains how agency “bias” can creep in and why she welcomes new voices.
Keira Knightley and Phil (played by Joe Wilkinson) are back for Waitrose & Partners’ festive campaign.
Keira Knightley and Phil (played by Joe Wilkinson) are back for Waitrose & Partners’ festive campaign.
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