Saurav Bhattacharjee has joined Greenply | Samet as chief marketing officer. He announced the move in a LinkedIn post, saying: “I’m happy to share that I’m starting a new position as Chief Marketing ...
He joins the streaming company from Google, where he was VP of Product for Google Cloud's Applied AI division.
Channel metrics and business metrics are not the same thing. For instance, a brand can lower CPL by targeting cheaper, lower-intent audiences. Similarly, it can raise ROAS by retargeting customers who ...
Orient Electric has partnered with WPP Media to explore advertising on ChatGPT, extending its performance marketing strategy to an AI-led platform. The initiative will focus on conversations around ...
The tournament features six teams, with India, Pakistan and the Maldives in Group A, while Bhutan, Bangladesh and Sri Lanka make up Group B.
Totade will expand access to technology tools and training globally and develop the architecture supporting the agency's AI capabilities.
AI has changed what it costs to make marketing work, but most agency briefs and retainers still price the old way. The smarter spend now goes to thinking, not production hours.
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