Prioritise human insight over commodity content Focus on meaning, not volume Use AI for efficiency, but differentiate with ...

Entertainment basics taught me to avoid three things: sex, religion and politics. And yet, here I am: Writing about a ...

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

Eliminate wasted ad spend Fix the frequency problem Break down platform silos Improve viewer experience (and brand perception ...

Cinema remains a high-impact advertising medium post-Covid South African cinema reach requires multi-circuit buying Cinema ...

And most brands don’t need more marketing. They need to decide what they stand for, and hold true to that long enough for it ...

Dentsu Influence, powered by CSA, brings media, creators, culture and PR into one integrated offering for modern brand growth ...

AI should enable discovery, not replace relationships The industry risks commoditising creators AI is scaling creator ...

Most organisations are stuck in the 'pilot trap' The main barrier is poor data readiness, not technology Companies focus too ...

Over the past two years, viral clips, news headlines and TV series such as Adolescence have ensured much of the ...

If you want to understand where culture is heading, follow the light, literally.   This April, LUMENOCITY transformed Cape ...

Optimise for user intent, not output volume Don’t automate inefficiency, fix the operating model first Use AI to allocate ...