Fast feeders are deep into Marvel-powered Doom-scrolling these days, with three notable chains launching collabs with the ...

When a snarling yeti busts through the wall of your rustic cabin on a snowy night, you better have some Levi's merch handy to soothe the savage beast. They simply adore red sweaters, as we learn in ...

This is not your old-school slumber party Ouija board. First, it speaks in a creepy voice and beckons you to play. Second, it moves on its own, without help from your clumsy friends. Finally, it ...

Most 27-year-olds are eyeing the next steps of their careers and consider themselves somewhat familiar with their chosen industry. My year at 27 played out a bit differently. By then, I founded ...

Creating and sustaining fandom for teams, leagues and beyond was a hot topic at Advertising Week New York. On Wednesday, Gupta Media founder Gogi Gupta hosted a panel, “What It Takes to Build a Sports ...

Friskies has enlisted six College Football mascots via NIL deals, part of an effort to transform scores on the field into meals for shelter cats. Essentially, the first score in every game will ...

Life’s a breeze for new and expectant mothers, right? Their bodies “just know exactly what to do” to snap back after pregnancy. Having “a really consistent morning routine” works wonders. So does ...

Andrew Gottlieb is VP of creative, Rock Studios, advertising & partnerships at NBCUniversal. He oversees teams responsible for some of the company’s highest-profile live events—including the NBCU ...

In Canada, the hospital advertising category has taken on the competitive nature of sports marketing. Such ads are beginning to feel ubiquitous, so we needed a new approach that would ring true for St ...

Sports fans put a lot into showing up for their teams. They deserve rewards that match their enthusiasm and energy. This is the premise of the “Fanatics Football Town Hall.” It’s “part shareholder ...