Despite strong Canadian viewership, industry leaders say sponsorship success depends on how well an event fits a brand's ...

Toronto-based Bond has acquired Jam CRM, one of North America's largest independent customer relationship management agencies ...

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Subway Canada's latest campaign, "SubDistricting," developed by Dentsu Creative Canada with Carat handling paid media, is ...

The deal includes five years of safeguards aimed at ensuring fair access to the platform and preventing the agency from ...

The mandate will see the Montreal agency develop market-specific campaigns to reach local and visiting audiences across four touring productions.

The 45-minute program is designed for teens and caregivers to experience together to improve their family's online safety habits.

The deal brings 10 employees to the Toronto-based agency, with founder Chris Dunne taking on a regional leadership role.

From women's sports to public spaces, brands are exploring new sponsorship opportunities. But measuring their impact remains a challenge.

The company's advertising revenue reached $82 billion in the third quarter, up from $74.2 billion a year earlier.

The social media platform attributes the growth to expanding its core experience and providing more tools to advertisers ...

The streamer's new role brings together the teams developing ad experience and the tools used by advertising partners.