These three case studies, featuring rock’n’roll souvenirs, secret foodie spots and faces from the future, showcase some of ...

A 5-week programme for marketers who want to put customer data — not instinct — at the centre of every decision they make. Stop guessing. Start knowing.

Controlled experiments and incrementality tests are valuable measurement approaches due to their ability to enhance data-driven decision-making, campaign optimisation and budget allocation. This ...

GenAI is enabling a suite of new experiences for customers. These three case studies, featuring rock’n’roll souvenirs, secret foodie spots and faces from the future, showcase some of that innovative ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

Sustainable fashion brand Organic Basics partnered with Nest to execute a highly effective full-funnel performance strategy on paid social targeting US Gen Z consumers.

The fashion retailer’s new homepage breaks from navigation norms and has led to criticism from some shoppers, but its full-screen social aesthetic shows products at their best. Sometimes, a single ...

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing ...

There’s no better way to understand what is changing in the world of marketing than by asking more than a thousand marketing professionals who are experiencing the shifts in real-time. It’s the ...

As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful results. However, this ...

Recently, Kellogg’s UK was hit with a ban from the ASA (Advertising Standards Authority) after making false health claims in its advert for Special K cereal. Since the ruling, it has apologised for ...