Following the $6.2 million sale of Italian artist Maurizio Cattelan’s concept art last week, brands felt inspired to pursue ...

AI is transforming how the advertising industry works, allowing data-driven insights to help push human creativity to new heights.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

From improving measurement to empowering creators and partnering prolifically, retail media operations became more ...

The operator was human, straightforward and reassuring. Dialing zero and hearing someone pick up, ready to solve a problem ...

Ad Age explores why agencies, in particular, are laying off DE&I executives, while some industry professionals fear cuts will ...

From taking on Down syndrome stereotypes to making the case for mental well-being in sports, these ads got it right.

With shrinking budgets, marketers are asking agencies to produce more earned media and reactive purpose campaigns, as opposed to broader initiatives, Lanfranco said. “It’s more of that work and less ...

Are you a print subscriber? Activate your account. By Garett Sloane - 1 day 16 hours ago By Erika Wheless - 1 day 17 hours ...

Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...