Jaguar's Type 00 has been showcased to the British public for the first time this week. We got up close and personal with it ...

The luxury-car maker is betting on radical design, slashed sales targets and a new customer base — but will this creative gamble pay off?

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

I bring you the top stories in the auto industry along with my commentary or sometimes amusing thoughts about the craziness ...

Jaguar blames the winding-down of older models for a sharp slump in sales after announcing a rebrand as well as a new model - ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

ALL week, people have been asking why on Earth someone at the BBC didn’t just pull the plug from the wall when that silly man ...

In a stunning illustration of the adage “go woke, go broke,” Jaguar, the historic car manufacturer, is facing a catastrophic sales decline of 97.5% in Europe following their controversial rebranding ...

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

If you’ve looked at any Jaguar headlines right now, they would all tell you the same thing: “Catastrophic sales result ...