German luxury carmaker Audi has announced that it will increase the prices of its cars sold in India. The auto giant will ...
Classic, Signature, Signature Plus, and Prestige. The starting price for the Classic trim is Rs 7.89 lakh. Book ...
Overhauls of ‘heritage brands' raise the question: How important are our products to our identities?
Volumes of research in the art and science of branding — from “brandr,” an old Norse word for burning symbols into the hides of livestock — say those factors do contribute to the modern sense of ...
The Greater Birmingham Chamber of Commerce says their latest signing will be a "key partner" in their bid to unleash the ...
Jaguar has been accused of abandoning loyal customers and dealerships with its controversial rebrand, as the carmaker ...
Unlike its partner Land Rover, Jaguar faces major problems going forward because it has slowly but steadily declined to the ...
Late last month, Formula 1 (F1) reached an in-principle agreement with General Motors (GM), the fifth-largest car company ...
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