Google has discounted almost all of its flagship devices, including wearables and tablets, in the new sale. The Search company has combined discounts, freebies, cashback and a price match guarantee to entice Pixel 9 shoppers away from Best Buy and Amazon, which are offering better prices if you want to buy the handset without any extras.

Launched only a few months ago, the Pixel 9 has been reduced from its usual £799 price to £699 for a SIM-free, 128GB edition of the phone. That Black Friday deal is reflected at multiple major retailers including Amazon, Argos and John Lewis.

There’s a lot of things to love about the Google Pixel 9, but the fact the price went up by $100 for the second year in a row is not one of them. Fortunately a little patience goes a long way, and if you’ve held off on upgrading to Pixel 9 so far you now have the option to save $251 on the retail price.

The Google Pixel 8a is our pick for the best midrange smartphone on the market. Both the 128GB and 256GB variants are $100 off for Black Friday.