James May appears to have backtracked on his comments about a new Jaguar advert after calling it “marketing b******s”.

The first production car in Jaguar’s new fully-electric line up will be a four-door GT with a range of more than 400 miles, ...

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

Jaguar Design Vision Concept electric car – all you need to know - Jaguar design vision concept EV aims to get the haters ...

Although the Design Vision concept car will be unveiled on December 2, we won’t see the first production car unveiled until ...

Jaguar no longer makes cars like the E-Type or the XJs that looked just as good and maybe even better than Tawny Kitaen did ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar's recent rebranding with new taglines like 'Copy Nothing' has drawn mixed reactions, with smartphone maker Nothing ...

The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...