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Max is going back to name HBO Max

The company also mentioned that HBO Max has added 22 million subscribers over the past year, with “a clear path to over 150M+ by the end of 2026.” The decision to ditch the HBO brand that has been well-recognized and associated with high-quality TV was bizarre,

How-To Geek on MSN · 1d

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Old is new again: Max is going back to the name HBO Max

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Max streaming service is reviving the HBO name — the one it discarded two years ago

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

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Max was an all-time bad rebrand

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max Is Back: WBD Rebranding Streamer This Summer

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Max Is Changing Its Name Back to HBO Max (Again)

Task: HBO might have the show of the year from Mare of Easttown creator

HBO has revealed the teaser trailer and release date window for Task, an upcoming crime drama from Mare of Easttown's creator.

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The rebrand that went full circle: HBO Max to New HBO Max

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, consistency and clear messaging, customers will push back.

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Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

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Max finally rebrands to HBO Max, and even the streaming service's announcement knows it's the right move: "The plot twist everyone's been waiting for"

It's not the first time the streamer has been rebranded, starting with HBO Go back in 2008, and followed by HBO Now in 2015, HBO Max in 2020, Max in 2023 and now, once again, back

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This DC superhero is confirmed to appear in 3 upcoming shows and movies — including 'Superman' and 'Peacemaker'

So, without further ado, here are the three upcoming DC shows and movies where you ... 2 premiere arrives on Max on August 21 at 9 p.m. ET. "Lanterns" is an upcoming HBO show centered around ...

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HBO Max New Movie Brings You Back to 2010 and One of Its Best Movies

HBO Max has a new movie that brings subscribers back to 2010 and one of its best movies. At the 83rd Academy Awards in 2010, The King’s Speech notably won Best Picture that year, beating out The ...

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Harry Potter TV show: everything we know so far about the upcoming HBO adaptation

The Harry Potter TV show will debut on HBO in 2026 or 2027. Magical news, though we're wishing it were sooner.

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Max Is Becoming HBO Max (Again)

Two years after HBO's streaming service dropped the most recognizable part of its name, Warner Bros. Discovery has announced it's going back to the old moniker.