B2B brands are ramping up their focus on creating content and investing in social media to generate leads and drive ...

You can choose many approaches to market your online business: PPC, online display ads, print ads, workshops, webinars... to name only a few. If you're like the vast majority of online businesses that ...

QIAGEN N.V. (NYSE: QGEN; Frankfurt Prime Standard: QIA) today announced the launch of the EZ2 DNA Investigator Sep&Prep Kit, ...

Marketing technology, or “martech,” promises smarter customer engagement—but without clear ROI, it risks becoming a digital ...

Independent brewer Brewlander has teamed up with BLKJ Havas to launch a new campaign that invites drinkers to create their ...

Ever wondered what war smells like? Or ponder the odor of love, or the stench of medieval Paris, or the sacred fragrance of ...

They are the closest Major League Baseball team to Buffalo, and it has a direct relationship with Buffalo’s hometown Bisons. But for years the Toronto Blue Jays were unable to directly market itself ...

The rise of AI, the dominance of social-first thinking, and the ongoing amalgamation of disciplines have made one thing clear ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

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Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and Writesonic are transforming the way small-business owners produ ...

With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay ...