HBO, Max and Social Media
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Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer. They dropped the HBO from the logo in 2023 to broaden their appeal, but now have decided against it.
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit forehead-slapping derision. The media company tried to preempt mockery of the move by posting a slew of self-deprecating memes immediately after it said the “new-ish” HBO Max name would come back this summer.
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.