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More than 15,000 New Jersey GEICO policyholders were affected by improper insurance practices that resulted in more than $10.5 million in refunds and credits, state regulators announced Tuesday. The ...

BETHESDA, Md.--(BUSINESS WIRE)--GEICO is tracking Hurricane Isaias, which is forecast to strengthen before approaching the northern Gulf Coast on Friday, Oct. 9. According to the National Hurricane ...

Geico has the kind of brand recognition most marketers spend their careers chasing. Its Geico Gecko has been selling car insurance for more than 25 years, while slogans like "15 minutes could save you ...

Geico’s famous animated Gecko used to turn up only in TV commercials. He recently enjoyed guest-star billing on a podcast. The cartoonish figure with the sophisticated accent appeared in June on WNBA ...

As AI makes competent creative work cheaper and more abundant, James Appleby argues that “taste” is too vague to be marketing’s great human advantage. Everyone with a chin to stroke seems to have ...

A federal judge has declined to approve a class action lawsuit accusing GEICO of underpaying losses for totaled vehicles in New Jersey. The court declined to approve the class after concluding that ...

TALLAHASSEE, Fla. (CBS12) — More than 1.3 million Florida drivers could soon see some relief on their auto insurance bills after GEICO announced two additional rate decreases in the state. The company ...

Mary Roeloffs is a Forbes breaking news reporter covering pop culture. Geico's pre-tax underwriting earnings fell to $994 million in the second quarter of 2026, down from $1.82 billion a year ...

The Gecko’s guest spot on “Fudd Around and Find Out,” which runs over six minutes, may seem like a novelty at first glance, but is part of a concentrated push from Geico to branch further beyond ...

NEW YORK--(BUSINESS WIRE)--For the first time, the GEICO Gecko is stepping into a live, unscripted conversation. Today, the brand character appears as a real-time, AI-powered participant on the ...