The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...

The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

With all this uncertainty, Merkle B2B needed a way to position Target Product Ads by Roundel™ as a simple, cost-effective solution for reaching online Target shoppers. But, given where we collectively ...

Customer Potential Management managed direct mail campaigns for two Illinois hospitals that encouraged people to seek medical screenings in order to identify potential health problems. While working ...

Schmidt Printing at 1101 Frontage Road N.W. in Byron has bought up Plymouth-based Scoville Press' direct mail and reader service card lines as of today. Schmidt employs nearly 365 employees. Today ...

Digital Transformation: Moore has shifted over 80 percent of its production capacity to digital presses capable of 1:1 communication. This data-driven digital equipment spans the company's printing ...