The collaboration aims to shift the brand’s digital marketing to a data-driven, lifecycle-based approach, with a focus on ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

This article was published in 2026 and references a historical marketing insight from 2024, included here for context and accuracy. The 2024 holiday season crystallized a pattern that continues to ...

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

As scrutiny tightens after its IPO, PhysicsWallah says its growth playbook remains unchanged: teach first, build trust slowly ...

About Adswerve Adswerve is an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps 800+ brands and agencies unlock new growth opportunities and get the most ...

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...