When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

With help from a panel of health services research experts, we identified and ranked a series of health care improvement interventions in the areas of chronic disease care, patient safety, waste ...

Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.

The Cold War has been called “a 45-yearlong Gray Zone struggle,” making an examination of how the U.S. government (USG) organized itself for competition during that era a critical case study.1 Five of ...

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When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...