The only other two players to achieve that last stat line were LeBron James and Kevin Durant. Given that elevated company, ...

Ballet sneakers are the latest shoe trend taking over NYC, blending Mary Jane flats and sneakers into one sporty style. Shop ...

If you spend hours at a time on your feet, you could be unwittingly injuring yourself just by wearing the wrong shoes. It goes beyond just achy joints and sore calves: "Unsupportive footwear for ...

The Jan. 20, 2026, edition of the SBJ Women's Sports NL looks at the research reinforcing not just the value of investment in ...

Imagine partnering with a famous influencer for your new product, only to see lukewarm sales. What went wrong? In many cases, the issue isn’t the influencer’s popularity – it’s the audience. The ...

VSCO, BOOT, GAP and AEO are gaining ground in 2026 as brand reinvention, digital strength and cost control fuel growth.

The premiumization of services and goods is no longer a tactic dominated by airlines. As consumers worry about a recession, ...

Will the USC Trojans add any sponsorship patches to their iconic uniforms, now that the NCAA allows teams to add patches to jerseys and apparel?

It’s official: Min Woo Lee has added Payntr Golf to his growing ambassador roster, which already includes lululemon, Callaway Golf, The 1916 Company, and Oakley. On paper, it’s a strong lineup. On the ...

The NCAA is making a major change to its policies on uniforms ...

College athletes will be debuting commercial jersey patches during the 2026-27 academic year. The NCAA announced Friday that ...

Zinedine Zidane may have been away from the touchline since leaving Real Madrid, but the club legend continues to loom large ...