As in January, the ranking is opened by Warner Bros. Discovery with a share of 18.45%. There is a change in second place, ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

The digital space is a dynamic area for Black audiences, who are increasingly engaging across a multitude of platforms. Streaming services and social media headline how the community consumes content.

Are your ad campaigns hitting the mark? In today’s crowded media landscape, simply throwing advertising dollars around isn’t enough. Reaching the right audience with the right message requires a ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

Descubra as três principais tendências que estão remodelando a forma como as marcas se conectam com o público em todo o mundo e como você pode aproveitá-las para impulsionar sua estratégia de ...

Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day viewing minutes. Tubi represented a third of all streaming during the Big Game. Streaming ...

YouTube captures 11.6% of TV viewing in February. FOX climbs into the top three media distributors for the first time, boosted by the Super Bowl and cable news viewership. The February 2025 interval ...

Auckland, March 20, 2025 – Nielsen Ad Intel’s latest data shows advertising expenditure across New Zealand’s Investment, Finance, and Banking sector jumped by 4.1% year-on-year, topping $295.3 million ...