YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time ...

Learn how radio effectively reaches Black audiences and offers key advertising opportunities for brands looking to engage ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

How a company allocates its media dollars between traditional and digital channels has a lot to do with the size of its media budget.

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Discover the top three trends that are reshaping how brands connect with audiences around the world and how you can leverage them to power your marketing strategy.

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.