In an inevitable – but disappointing – turn of events, Sky Sports has pulled its younger female fan-focused TikTok channel, Halo, after just three days. When a press release landed in my inbox ...
Farquhar’s appointment as marketing and sales director follows a period of strong growth for the brand, which recorded a 17.6% rise in profits last year.
Farquhar’s appointment as marketing and sales director follows a period of strong growth for the brand, which recorded a 17.6% rise in profits last year.
Farquhar’s appointment as marketing and sales director follows a period of strong growth for the brand, which recorded a 17.6% rise in profits last year.
‘Lidl Christmas Everybody’ features celebrity faces, including Barry from Eastenders, and focuses on the brand’s value positioning.
All the latest news, analysis and opinion on retail marketing.
In this episode of The Marketing Week Podcast, recorded live at Festival of Marketing, Matt Bushby, CMO at Rightmove, joins host Molly Innes, work and careers editor and podcast lead, to share why the ...
As a columnist, one of the most difficult things to come to terms with is what your readership actually makes of your work. While your ego wants to flatter you by pointing to those who pick out the ...
John Lewis brings out the big guns for the 20th edition of its Christmas advert, as the retailer looks to “help the nation” rebuild its gifting confidence.
Welcome to Marketing Week’s Christmas Blog, a place to find all the latest festive advertising news in one place.
Over three quarters (80%) of marketers say they feel at least moderate pressure to justify their value, with nearly one in three marketers (31%) reporting they feel significant pressure to justify ...
Marketing has become increasingly preoccupied with what comes next. AI, new platforms and changing consumer behaviours are creating pressure to adapt, but research from Ipsos and Effie UK suggests ...