Americans say an email from a business is more likely to feel trustworthy if it includes clear identifiers like the sender's ...

Marketing Strategy - American women are more likely than American men to be value-oriented shoppers, discover products ...

Do top search engines (e.g., Google) or top AI chatbots (e.g., ChatGPT) receive more visits? Is the volume of traffic for each type of tool trending up or down? To find out, researchers at ...

CMOs face pressure to adopt AI but lack clarity on where to start. Learn three practical lessons on restructuring teams, ...

Some 90% of workers say they're interested in using AI for creative tasks, with 45% saying they're very or extremely ...

Catch up on select AI news and developments from the past week or so: OpenAI launches ChatGPT agent to automate real-world tasks. OpenAI has released ChatGPT agent, a new tool that combines ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, August 21. Stay in the know.

Nearly half (47%) of B2B salespeople say they've seen an increase in the number of qualified opportunities in the pipeline in ...

The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. Key findings from the ...

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Every martech vendor now has an agentic AI story, and much of what wears that label shares a trait nobody mentions during the demo: it waits for you to start. Ask it to build an audience and one ...

Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research from Branch. The report ...