Salesforce went acquisition shopping again. It picked up Cresta, a voice AI company built for the calls customers care about most. The price stays a secret.

Answer engines pull short, definitive answers from clean pages. Contentstack, Time and Alaska Airlines showed how they build ...

Agents that pass every review can still get pulled from production. Binary governance is the cause, and customer service teams carry the most exposure.

Vendors keep rebranding DXPs as agentic marketing platforms. Contentstack is staking its claim on content, and the category is still in flux.

New offering gives marketing teams a single place to monitor and improve visibility across traditional search engines and AI answer engines, at scale LOS ANGELES, CA – (November 2, 2026) – Liferay, a ...

Customers hold the brand responsible when an AI interaction feels intrusive, forgetful or too personal. Automation feels fake ...

An agent told to improve engagement can quietly cut off enterprise accounts for weeks. Marketing leaders need to define its ...

CX vendors show customers buying AI one narrow job at a time, starting with voice self-service and call analytics.

A line called Brand still gets argued over. A line called Miscellaneous is where finance looks first for cash, and your ...

Enterprise developers can now build, test and deploy customer-facing AI agents on Cresta's platform without vendor ...

Checkout stays home. Walmart's ChatGPT purchases converted at one-third the rate of its own site, and OpenAI has phased out Instant Checkout. Highest-intent traffic. AI-referred shoppers converted 60% ...