Tati Lindenberg, Unilever's chief marketing officer for global homecare brands, explains how agency “bias” can creep in and why she welcomes new voices.
Have big sports sponsorships had their day? That’s the question Campaign is asking this week after one of sport’s longest-running sponsorship relationships is coming to an end.
BT, Skittles and WWF have been shortlisted for Radiocentre and Campaign’s Audio Ad of the Year. Who wins? You decide.
Lynsey Atkin, founder and partner at Baby Teeth, and Mark Elwood, chief creative officer at AMV BBDO, critique a selection of festive ads.
The House of Commons will open its Strangers Dining Room to the public on a twice-weekly basis, and will also be available for exclusive hire.
Campaign is celebrating the Power 100 members making waves in their sectors. Today, it’s the turn of marketers working in food retail.
The global game is now so powerful that brands wanting to enhance their sales or reputations can ill afford not to be in the business of football, writes Pinnacle marketing director Harry Lang. Brands ...
A new style of creative leader is championing their people, not barking orders. The 2021 class of creative directors is carving out a new way of leading. The industry should take ...
Combine TV and online to boost brand perception say trade bodies. Using TV and online combined delivers up to 50% increase in positive brand perception, as well as a significant i ...
City Vision Media's Deon Viljoen on Uganda. Deon Viljoen is commercial director of digital ad company City Vision Media. Before this, he worked as general manager at Clear Channel ...
A giant talking spider, a dog in a Darth Vader costume, zombie pageant girls: these are some of our favourite Halloween ads from the last five years.
CBS and MediaEquals to share portal. LONDON - CBS Outdoor will next month launch a co-branded portal with MediaEquals, the soon-to-launch trading platform for offline media, to se ...
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