Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Whether you're whipping up a culinary masterpiece with a new recipe or glued to Michelle Khare's latest challenge, there’s something on YouTube for everyone. User feedback is crucial to how we push ...

Over the past four years, YouTube has paid out $100 billion to creators, artists, and media companies. A significant force behind this thriving creator economy is the collaboration between creators ...

Since the earliest days of YouTube, we've had Community Guidelines to establish what's allowed on our platform. These rules of the road gave rise to creative expression while prioritizing the ...

Editor’s note from Neal Mohan, YouTube Chief Product Officer: Today, gaming content has evolved dramatically to become an essential part of the backbone of what we know YouTube to be: a home for ...

Early next year, we’ll launch YouTube TV Plans, bringing more choice and flexibility to our subscribers with over 10 genre-specific packages. One package that we know our customers will be excited for ...

People come to YouTube to learn and be entertained. This is true even for the youngest audiences, and it's why we remain laser focused on making sure they have a safe and age appropriate experience.

Every day, people come to YouTube to connect with their favorite creators, and in the process, they discover new products they love. In turn, this creates a valuable opportunity for brands to reach ...

Black creators have played an important role in shaping the culture on YouTube. From fashion and comedy to politics, learning and wellness, Black creators have raised the bar for how creators engage ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

With multiview you can watch up to four live stages simultaneously right on your TV through the YouTube app. Get ready, music lovers! Coachella is almost here and YouTube is delivering the full ...

We're introducing a new AI-powered search results carousel to suggest videos and topic descriptions by creators across YouTube. Imagine searching for “best beaches in Hawaii” — you could see an ...