Don’t settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

You’re probably here because you’ve been wrestling with online ads and not quite getting the results you expected. Maybe ...

There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs; ...

Land your next PPC role by preparing for strategy, platform expertise, and culture fit – the core areas interviewers care ...

Want to own page one of Google in 2025? Learn why HVAC contractors can’t afford to choose between SEO and PPC — and how using both together brings in more leads.