Comparative effectiveness research (CER) seeks to assist consumers, clinicians, purchasers, and policy makers to make informed decisions to improve health care at both the individual and population ...

Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure ...

There is an increasing need for reliable information on the relative value of medical interventions to assist decision making on both the individual and public health levels; addressing this need is ...