Allbirds' pivot to AI reveals why sustainability claims fail: the difference between marketing positioning and operational commitments. Learn what marketers must do.

What worked last year may not work this year. From AI-assisted product research to evolving customer journeys and changing demand patterns, consumer behavior is making retail forecasting increasingly ...

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

Beloved British department store John Lewis wants to give fearful gift-givers their confidence back. In its 20th Christmas ad, Dame Kristin Scott Thomas gets some help from a vintage toy dog that ...

Publicis’s hotly debated takeover of LiveRamp is complete. Now, its executives explain to The Drum how they intend to make the deal pay off without compromising the data platform’s promised neutrality ...

Writers and designers keep hearing that software can do their jobs, and Cheryl Rodness thinks the industry has that backwards. “The most misunderstood issue is that AI can replace writers and ...

Craig Duxbury explores education and capability in B2B marketing: what the job now demands, where the gaps lie and what it ...

Spice Girls menopause WhatsApp group reveals how brands misunderstand midlife women. Expert strategy on authentic marketing ...

McDonald's ends 30-year FIFA sponsorship after World Cup campaign underperformed. Learn why borrowed IP and massive ...

Boldspace’s ‘Let Love Last’ follows two brothers keeping their late father’s Christmas traditions alive, with understated ...