Bucks Chief Business Development and Strategy Officer Matt Pazaras announced on LinkedIn that he is leaving the organization ...

Courtesy of Deep Blue Sports & Entertainment . Laura Correnti launched Deep Blue late in 2023 into a women’s sports market ...

How she’s innovating: Andrea Brimmer, chief marketing and PR officer, built upon the company’s NWSL sponsorship, with Ally ...

Initial orders for Hometown Remix jerseys totaled more than four times those of the league’s Reverse Retro 2.0 collection ...

Courtesy of Google . Google made its big splash in marketing in women’s sports when it became a WNBA Changemaker in 2021.

The WTA has signed a multifaceted deal with TikTok that will include exclusive rights to livestream the 2026 WTA Finals’ draw ...

Sports Illustrated Tickets is extending its official fan experience deal with the Bengals to include the club’s upcoming ...

Sportive's acquisition of 4sports Hockey expands its athlete representation business into hockey, with plans to retain ...

World Wide Technology will be the jersey patch sponsor for Mizzou’s men’s and women’s basketball programs and will also place ...

NASCAR’s VP of Data & Insights shares how AI integration is reshaping the fan experience and data strategy in professional ...

The greatest example of the WNBA’s health and vitality unfolded on Saturday evening with the Valkyries winning their first championship and makes the strong case that there is sufficient depth of ...

If you want your sponsorship portfolio to deliver real commercial return, here are the five mistakes to avoid, and what to do ...