A key highlight was the introduction of the 'Spotify Ad Exchange (SAX),' a programmatic offering that enables advertisers to ...

The action stems from an investigation launched in 2023 into X’s content moderation practices, particularly in relation to ...

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, creativity, and clever campaigns to keep its treats a staple of the season.

These updates include expanded access to omnichannel ads, new generative AI applications, and enhanced ad placements across ...

The agency will handle the traditional and digital media mandate, including TV, Print, Radio, Cinema, Outdoor, and Digital, ...

As part of this campaign, Lufthansa and Falguni Shane Peacock explore how travel and fashion intersect, using the runway to capture this movement.

Events: Social Samosa returns with the tenth edition of Superwomen, celebrating women shaping the Media ecosystem. Refer to the attached guidebook for answers to all your FAQs.

The platform has launched AI-driven ad tools to enhance e-commerce advertising, optimising performance through omnichannel ...

Sony SAB launched 'Veer Hanuman' with a campaign that combined mythology, technology, and music. From sky projections in ...

The programme, now live in the United States and the United Kingdom, will soon be rolled out in Saudi Arabia and the United ...

Industry leaders discuss the prevalence of surrogate advertising in IPL 2025, the regulatory challenges in banning tobacco, ...