The fast food giant wants to improve value perceptions after a difficult third quarter, with meal bundles and digital offers ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Whether you work in B2B, B2C or something in between, it pays to treat the CEO like you would a B2B buyer when arguing for ...

Boots is focusing on value and range, innovating its media mix and leaning into its new brand voice given the early success ...

Roisin Conaty and Anna Maxwell Martin star in a three-minute film about a chance reconnection in Tesco’s 2026 festive campaign.

Adam Knox will lead the consumer tissue category at Essity, having spent 15 years working at rival Kimberly-Clark.

John Lewis brings out the big guns for the 20th edition of its Christmas advert, as the retailer looks to “help the nation” rebuild its gifting confidence.

Lidl GB is kicking off the festive season with a campaign combining music, value and feel-good factor, as the retailer looks to put its seasonal range at the heart of Christmas celebrations. ‘Lidl ...

Direct to consumer can be a tremendous revenue stream but poorly applied it can have a negative effect on margins. Just ask Nike.

Marketing news, analysis, opinion and ad campaigns featuring Boots. Boots is focusing on value and range this festive season, innovating its media mix and leaning into its new brand voice given the ...

As brand building collides with the emergence of AI in the buying journey, most B2B firms are looking to drive visibility ...

Unilever will ensure price increases are paired with stronger brands or premium innovation, its CEO insists, as the FMCG ...