Advertisers need to take a cue from film and TV, because with creative departments led heavily by men and teams skewing ...

Are attempts to redefine marketing via new hires and expanded remits “superficial” unless matched with tangible ...

AI is quickly becoming the primary interface between consumers and their favourite brands. This is particularly true in ...

Little more than an experiment in the 2000s, account-based marketing is now an essential tenet of B2B marketing. We speak to ...

Positioning itself as a “global business”, Santander is looking to unite its different markets and beat the competition via a ...

The yachting company is borrowing from luxury fashion and automotive brands as it looks to build an emotional connection with ...

The IPA’s latest report calls on the industry to embrace transparency and strengthen joint-industry standards to improve ...

Tweaking senior marketing remits can feel like a distraction, but is the increased popularity of ‘growth’ focused job titles ...

Globally, Meta is forecast to overtake Google in both total digital ad revenue and market share. Meta is expected to generate ...

Less healthy food regulation brings new rules for food and drink brands, but for advertisers in many categories, restrictions ...

Agentic shopping is fast moving from an interesting curio to an integral part of the customer journey. Brands needs to ready ...

Holland & Barrett believes it has the “foundations in place” through messaging, in-store experience and loyalty to be seen as ...