More Google searches led to external websites in September, while zero-click searches declined and AI search usage continued ...

Scrapers are running three to five times as many searches to bypass Google's defenses, potentially distorting the SEO metrics ...

Study of 900 ChatGPT responses found major sentiment swings in brand comparisons, while questions about trust resisted ...

OpenAI says ChatGPT search volume is 20% of Google's. But the company hasn't explained how it counts searches or calculates ...

A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure ...

Google is making it easier to find and hire local professionals, but hasn't explained how businesses qualify for AI-powered ...

When Google's AI writes the sales pitch, how can you influence it? Product data shapes how your products appear to shoppers.

Microsoft Clarity is gaining new features including analytics, brand agents and Ask Clarity. “Agents are one part of how the ...

Organic search traffic is falling as email and paid search grow. See what the data reveals about traffic trends and audience ...

Smart Bidding can't optimize for margins it never sees. See how better conversion tracking and margin-based bidding can ...

Examples. Joy Hawkins first shared an example on social media, she said, “Seeing a few sites that have massive spikes in ...

The new placements use existing ad targeting, including relevance to search queries. The ads are available to a select group ...