The deal brings 10 employees to the Toronto-based agency, with founder Chris Dunne taking on a regional leadership role.

The streamer's new role brings together the teams developing ad experience and the tools used by advertising partners.

From women's sports to public spaces, brands are exploring new sponsorship opportunities. But measuring their impact remains a challenge.

The company's advertising revenue reached $82 billion in the third quarter, up from $74.2 billion a year earlier.

Promotional spending by the Crown corporation climbed to $42 million, driven by increased funding for TIFF and National Canadian Film Day.

The social media platform attributes the growth to expanding its core experience and providing more tools to advertisers across the full funnel.

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Meta is reporting that improvements to its AI-powered ad delivery systems are driving higher click-through and conversion ...

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As platforms expand across short- and long-form video, advertisers face new questions about how each format can drive ...

The brand says it's using consumer research, expert interviews and sponsored editorial to build credibility around sleep ...

The 30-screen rollout expands the Bell Media-owned company's advertising reach along Victoria's commuter routes.