On Instagram and X, RCB posted videos featuring Virat Kohli, Dinesh Karthik and Liam Livingston addressing the fans and sharing their excitement for the upcoming IPL season. Kohli among a few other cricketers shared their message in Hindi.

This move comes after RCB faced criticism for posting content in Hindi on their new social media vertical aimed at Hindi-speaking audiences.

Royal Challengers Bengaluru (RCB) launched a new account in Hindi on X, formerly Twitter, to engage with the Hindi-speaking masses in the country and abroad. The IPL franchise made some smart buys at the mega auction in Saudi Arabia.

The Royal Challengers Bangalore (RCB), one of the leading teams in the Indian Premier League (IPL), has come under fire from Kannadigas for launching a Hindi-language social media page. The move sparked a wave of criticism,

In October, RCB launched a new account on X, formerly known as Twitter, aimed at engaging with and reaching out to Hindi-speaking audiences both in India and abroad.

Royal Challengers Bangalore's new Hindi-exclusive X account has sparked controversy among Kannada-speaking fans, who argue it overlooks India's linguistic diversity. Supporters of the move, however, emphasize RCB's global fanbase and the account's intent to connect with Hindi speakers.