Nike, Kim Kardashian

Nike is betting Kim Kardashian can be its next Michael Jordan
Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women
Nike Sees Stock Bump After Kim Kardashian Skims Deal Announced
NikeSkims is the latest joint venture between Skims and Nike brands. The goal is to reach more women in Nike's audience.
Whisper it, but Kim Kardashian could just save Nike
The sportswear brand is partnering with the powerhouse influencer – and it could give them access to a whole new demographic
Nike Bets Big on Kim Kardashian
More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Kim Kardashian gives Nike’s flagging business a swoosh
Jogging is not what made Kim Kardashian famous. No matter. The star of reality-TV promo vehicle Keeping up with the Kardashians has scored a major partnership for her Skims underwear and “athleisure” brand, teaming up with running-shoe supremo Nike to create new brand NikeSkims.
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Kim Kardashian set to launch new Skims brand in partnership with Nike
Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims.
Nike, Kim Kardashian’s Skims partner on new brand
Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock one of its first pops under new CEO Elliott Hill. Nike and Skims will produce a line for women called NikeSkims. It will include training apparel, footwear and accessories.
Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend ...
'Michael Jordan of influencers’: Can Kim Kardashian best the activewear market?
Michael Jordan helped Nike become the name in basketball sneakers. Today, Kim Kardashian may be the one to help it do the same for women's activewear.