New Balance is offering huge sneaker deals for Black Friday with top styles on sale for up to 40% off. But these giant markdowns are selling fast and won't be here for long

As a fitness editor, there are trusted brands I’ll come back to time and time again for training essentials. New Balance is one of those brands and I’ve been sporting its gear for more than a decade.

As long as I've been a runner, New Balance has been one of my favorite brands. My current workhorse shoe for everyday running is the 1080v13, and I ran last year's New York Marathon in the SuperComp Elite v3. Overall, I love the consistent support every New Balance shoe I've tested offers.