Chief among the activations was Heineken’s return as the title race sponsor of F1 Vegas, officially named the “Formula 1 Heineken Silver Las Vegas Grand Prix.” This year, the beer brand brought out It Ends With Us star, Brandon Sklenar, to debut a ...

F1 knew it couldn’t lean on quite the same intrigue for its second visit to Las Vegas. It also couldn’t realistically expect to repeat the money-spinning success of year one, which generated $1.5 billion dollars for the local economy and $77 million in tax revenue, outstripping all expectations.

Formula One drivers said the Las Vegas Grand Prix is finding its footing after its first year struggles and said they look forward to returning to Sin City for the flashy night race along the Las Vegas Strip.