The actress became visibly emotional while reflecting on her decision to swap film sets for spokesperson gigs in a recent interview

Curtis recently earned her first Oscar for Everything Everywhere All at Once, and this past awards season landed BAFTA and SAG Awards noms for her role in The Last Showgirl. Her upcoming credits include the films Freakier Friday and Ella McCay.

Jamie Lee Curtis said that she chose to work with brands like Activia and Hertz because she felt bad spending time away from her children "in pursuit of my own creativity."