WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat. Prime’s pact, which is the largest ...

WWE debuted a new ring mat at the WWE RAW on Netflix premiere. Days after WWE unveiled a new blue ring mat for WWE SmackDown, the company debuted a black ring mat at the WWE RAW on Netflix premiere.

Logan Paul and KSI’s PRIME has partnered with WWE, becoming the exclusive “Official Hydration Drink Partner” of WWE. Courtesy WWE A major part of the deal is that PRIME becomes the first partner to ...

Paul "Triple H" Levesque has discussed how the deal with Prime Hydration signals WWE's shift in direction under the new regime, while also addressing the potential backlash it may receive from fans.

WWE has witnessed a change in its landscape ever since the exit of its former chairman, Vince McMahon. McMahon has been synonymous with professional wrestling for ages. He built his empire over time, ...