WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat. Prime’s pact, which is the largest ...

NEW YORK — WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports ...

WWE has witnessed a change in its landscape ever since the exit of its former chairman, Vince McMahon. McMahon has been synonymous with professional wrestling for ages. He built his empire over time, ...

Logan Paul and KSI’s PRIME has partnered with WWE, becoming the exclusive “Official Hydration Drink Partner” of WWE. Courtesy WWE A major part of the deal is that PRIME becomes the first partner to ...

Paul "Triple H" Levesque has discussed how the deal with Prime Hydration signals WWE's shift in direction under the new regime, while also addressing the potential backlash it may receive from fans.