the 2026 FIFA World Cup is a billion-dollar retail boom
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2026 FIFA World Cup: Growing Interest, Fragmented Viewership, and the Consumer Signals That Matter For Brands
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Major League Soccer has averaged 7.9 million live match viewers per week across streaming and linear platforms through the first three months of the 2026 season, an increase of 62% year-over-year.
The league is on pace to record its second-best average attendance mark even before a potential World Cup bump.
Telemundo's coverage of the FIFA World Cup 2026 will be carried on Peacock in the U.S. in Dolby Vision video and Dolby Atmos sound. With less than a week now left to go before the FIFA World Cup 2026 kicks off in Mexico City,
The League’s continued growth this season builds on the strongest three-year period of fan engagement in MLS history ahead of FIFA World Cup 2026
With the World Cup fast approaching, Major League Soccer is trumpeting its strong momentum through the first three months of the season.
FIFA has officially announced a landmark partnership with YouTube ahead of the 2026 World Cup, aimed at revolutionising how the tournament reaches a digital-first audience. The deal will allow official rights holders to leverage the world's largest video platform to showcase live action and classic content to fans across the globe.
Fox One is rolling out new product features and enhancements as it prepares for one of its biggest stress tests since launching last year: the 2026 FIFA World Cup. "Internally, we've been viewing [the World Cup] as a second launch moment,
Telemundo and Peacock will be the places to be for viewers wishing to watch the 2026 World Cup in Spanish.
The most expensive World Cup in person will also be the cheapest on American TV. Here's how to save your money when watching the games this summer.